CRI Global Look
Community Rowing, a nonprofit rowing club on the Charles River, hired Early Light Media to create a video that illustrates their core mission: making rowing accessible to all. The Charles river splitting Boston and Cambridge is lined with rowing club mansions from Ivy league schools that look more like secret societies.
Community Rowing wants to change that image and show the world how fun and beneficial – physically, mentally, and spiritually – this sport can be. The people we met on this shoot were incredibly inspiring and make us want to get our lazy butts on the river!