Client
Need
Execution
The ELM team were up against a tough deadline, but they were very professional and fun to work with. We loved what they were able to put together”
Start Booking Interviews
There was a lot
to do at once.
We needed to start booking interviews right away but didn’t know who our characters were. Thankfully, CCHD provided a list of officials to start with which at least got the crank turning on the motor. Through a series of pre-interview phone calls we were able to get more names of people and businesses who might either be on camera or help point us in they right direction. Of course, COVID-19 has affected everyone, so it was not too difficult to find stories.
Refine an Internal Strategy
Meet the Deadline
We also needed to refine an internal strategy specific to this project in order to meet the deadline. We would have to be editing as fast as possible, so we needed to find a way to write as we shot. We decided we had roughly two weeks to film and could still make the deadline. One person should be in the field producing the shoots, looking for threads to pull, and conducting interviews. Each day the producer in the field would download the footage, kick out audio files of all the interviews, and send them off for overnight transcription. A separate producer at the studio would take all the transcriptions and the notes from the field producer and begin highlighting the best stuff, eventually using these soundbites to build a rough paper script. By the time the shoots were over, much of the scripting work was already completed. At that point, an editor could begin compiling the first cut while simultaneously, another editor was building out graphical elements and the producer was looking for music and other supportive elements. Go Team Go!
The real story did emerge suddenly for us on the first day of filming, as it always does.
It was in the first interview in fact.
“People are mean” she said as she wiped away a tear. She went on to describe how difficult it is to do her job in such a politicized environment. We realized immediately she would be a central character, someone who people could identify with and understand on a human level.
CCHD eventually had a few more people who needed to sign off on the film than originally anticipated bringing us a few weeks passed deadline, but that’s to be expected from government work. Also, originally our ending was community testing at Blue Crab Stadium, not mass vaccinations. At the time, a vaccine was just being introduced to the public and not yet widely available. Dr. Abney, CCHD’s director, had the brilliant idea to bring us back for a day to film mass vaccinations for first responders. It was a great idea by bringing the story to a natural end while also showing the brave men and women in uniform in getting their shots and setting an example for the rest of us.
The next time we have a big project like this, we know who to go to. We’re thrilled with how everything turned out”