Marketing Video Production Tips for DC Businesses

Video production in DC is important for your business so that it can stand out from the crowd. Making your company the obvious choice for investors, new business partners, or consumers, is often tied directly to the kind of outreach that you are using. When you use quality video to deliver information about your business, you will be connecting with people in a very immediate way that cannot be accomplished through other forms of media. All businesses have a social media presence these days and your own website can be used to leverage these video tools for your marketing needs. There are many ways to make marketing videos and you will need to know which ones are the right style for your particular business before you start production. There are some key ways to make sure that you are going to get the perfect video for your business needs. If you are ready to learn more about the process of marketing video production for your DC business, you need to read on!

Marketing Video Production Tips for DC Businesses

Marketing with videos can be one of the most important ways to generate interest rapidly. It can grab the attention of potential business partners or new hires. You can deliver a lot of information about your business quickly and effectively through the use of video. If you have the right video offerings to post on social sites, on your landing pages, or on job sites, you will experience a big uptick in engagement with your business in a variety of ways. These are the key tips to remember when you are planning out your video production needs for your business. Not every business will need to make videos for all kinds of purposes. But you should always consider that you might need videos for various purposes from product information, to branding, to informative posts about the culture that you offer at your company.

1.       Do Research

There are various ways that you can do research for your video before you produce it. You might need to know what other competitors are doing when they are making marketing videos. You might also want to be sure that you are aware of the key consumer who invests in your products. When you know the demographics and information about your consumers, you will be able to target those people readily with your carefully-crafted video. You might also want to decide on a few different kinds of videos for your needs. Maybe you are looking for investors or a new business partner. This would require a very different kind of marketing video than the kind that you might make to try to drive sales. No matter what kind of outreach you are trying to do, you need to be sure that you understand what consumers or business professionals would need to know about your business. The information that is provided to each group will be very different and you will want to do some research about this before you decide to start making videos.

2.       Work With Professionals

This might seem obvious, but there are many businesses that are guilty of trying to cut corners and just make their own videos to promote products, services, or business ethics. Unless you have an in-house video team, Professional videos always look infinitely better than videos that were produced in a sloppy way or with amateur film skills. It is even worse to try to use unedited cellphone videos for promotional purposes. There is something to be said for interviewing employees who can talk about their experience working for your company. You might also want to share biographical information for key stakeholders or other interesting people who might need to be included in your marketing video. No matter what kind of video information you want to share, you should still have a professional on the job. Professional video editors and creators have the skills and tools to make a quality video with ease for any purpose. Best of all, professionals will often know how to craft tone and other necessary artistic elements so that your video communicates the right message immediately and effectively. The production process when working with a professional often involves creating a script. It includes all of the branding information necessary well before the video even starts being produced. This allows the experts to create a really meaningful and interesting video that will leverage big results for your business goals.

3.       Decide on a Message

There are many messages that you might want to share about your business through your video. If you are looking to hire people, focusing on the culture and community of your business might be the perfect message. If you are selling a product, you need to show right away that it is effective and that it will take care of people’s needs with ease. The message of your video can vary greatly depending on the reason that you are creating it. So, take the time to do some research into the ultimate goal of each video that you make. You will want to be sure about your branding message and stick to the course that you have set in the past with regard to your business ethos as well. You cannot just make fresh videos each time that does not refer back to your business and what it stands for. This is another area where it can be very helpful to have a production team who are experts in working on videos of all kinds to help with your design. You will get a better and more cohesive message out of a video that has a professional team working on it than you probably will from a self-made and poorly thought-out video.

4.       Find the Emotion

People of all kinds find video to be effective because it accesses emotions. When you make a quality video, it will make people feel something about your company and the products that you’re selling or the jobs that you’re offering. You will want to be sure that your videos show more than just dry and boring facts. This way, an emotional bond can be made with viewers right away. There are lots of ways to leverage emotion when creating a video. The tone of the script, the images that are being shown, and the music that is layered over the things going on on the screen can make a big difference in the emotional content. If you think about the most moving videos that you have seen, not all of them were about travel, personal strife, or any of the things that you might normally associate with emotions. When businesses make quality promotional videos, they show that the company has heart. It says that it cares about its community and that the products and items that it crafts and sells create change in the world. These kinds of emotional subtexts are reinforced by showing the right footage with the right music. Even if your goal is to make an upbeat and practical video, you will need to pick the right music and footage to reflect this feeling for the audience to see clearly.

5.       Show Personality

If you are making a video to encourage new hires to apply for jobs or if you are selling the ethics and personal nature of your business with the community, you will need to show your business’ personality. It is always a good idea to show the persona behind your video when you can. But there are some key video types that require that your personality as a company shines through your video work. You will want to make sure that people can tell what your brand stands for, but also that you have your own unique company personality. This makes buying there or working there more enjoyable and more memorable. Being sure that you come across as a personal entity and not just a big box business is important. This allows videos to generate the engagement that you are looking for. Even large corporations create this kind of video. You can see this when you look at Walmart and other big corporations that create videos around the holidays showing the toys they have brought to small children. They also share ways that they are gathering money for the local community after a natural disaster. Even if you do not have this kind of footage to create, you can still show that your business has a personality by including the right kind of footage in your video. Make it clear that real people work for your company and that real values and morals are behind your business decisions. This can help to generate that personal feel that you might be looking for in your marketing video.

6.       Use Video Correctly

It can be tempting to just throw your video out onto the internet through all of your social channels and more. You might want to do this for a more general-purpose video that you have made. However, this is often not the best use of the videos that you have crafted. Remember that you made these videos to target specific audiences. You will want to deliver these videos to the right places and through the right channels to make the most of them. If you made a branding video to help show potential new hires what your business is all about, then you need to share this video with the channels that you use for this purpose. If you have a social page that many people see when they are looking for a new job, this is a great place to share your branding video. You might also want to offer this video as a link in all of your communication on job posting sites and other places where you do outreach for your open jobs.

7.       Remember the Cost

You should be aware that quality video will cost some money. The production costs of video are often well worth it, however. You will get so much attention to your products or so much interest in your business that you will make money back on your video right away. The only time that you might not immediately benefit from choosing to pay for a video to be made is if it is not well-crafted enough to deliver results. The cost of a well-crafted and high-quality video is often offset by the increased business and sales that will be driven to your business as a result Video can deliver a big response from consumers in particular. This was the goal of your video and you will be able to see the big results that meeting this can leverage for your business income. It is wise to budget in advance for your video production costs so that you have the room to make a video that is of the best quality. The costs can vary quite a bit depending on what kind of video you are trying to make and how long it will be. You should get quotes from any company that you want to work with. This way, you can prepare for the costs that will be associated with the production of your video.

8.       Make Videos of Varying Lengths

One of the key things often forgotten when making videos is that you will want to have segments that are much shorter to share on social sites and longer videos for other posting locations. When you are thinking about making a promotional video of any kind, you will want to have a few short videos that grab your attention. Then, have at least one longer version of the video to use for informative posting on your website or in other locations where your audience wants to find out more about your company. Short and snappy videos that deliver instant interest are critical for marketing purposes when you are trying to make that first connection. But you will want to have some materials that also do a deeper dive into the benefits and features of a product. You’ll also want to cover the details of the culture and experience that your business might offer to new hires. No matter what kind of video you are making, you should budget for short attention-grabbing videos as well as longer videos on the same topic. Having a spread of video lengths to work can make promoting your business far more effective overall. It is well worth it to pay for these different videos to be made for your needs. Not every consumer will want to watch a long-form video. You will need to make sure that you have the right tools to generate interest in all of the right ways.

Video Marketing for Your DC Business Can be Easy to Create

Once you sit down and do some research, you will see more clearly what kind of video is needed to meet your needs. It can feel like a big task to generate this kind of video content. Working with a skilled production company can make it easy to get the video that you need rapidly and correctly for your needs. Video production companies can help you to target the right audience. They can deliver the right kind of emotional message that is needed to gather engagement and big results from these marketing videos. Once you have your video marketing materials on hand, you can use them to create engagements with your business products that lead to sales, to get skilled people to apply to your open job positions, or to attract new business partners. There are many reasons that you might make marketing videos for your business. When you are armed with quality marketing videos, you will have the tools to make a big difference in your business’ visibility, sales, and culture. 

In conclusion, effective video production is essential for DC businesses looking to elevate their brand and reach new audiences. By incorporating these tips into your video marketing strategy, you can create compelling content that drives engagement, boosts sales, and enhances your company’s reputation. If you need a quality video that delivers a message with ease, contact Early Light Media to begin planning your next project today!