What is an animated explainer video?
An animated explainer video is a short, engaging video that uses illustration, motion graphics, or character animation to clearly explain a product, service, or idea. At Early Light Media, we create explainer videos that simplify complex topics and help audiences quickly understand your message.
Can animated videos improve sales?
Absolutely. Animated videos increase engagement, improve message clarity, and boost retention all of which directly support higher conversion rates. Many of our clients use animation on landing pages, social campaigns, and presentations to drive leads and shorten the sales cycle.
How much does an animated explainer video cost?
Pricing depends on style, length, complexity, and the number of revisions, with typical industry ranges showing a 2D animation range of $6,000–$10,000 per finished minute. Most of our 2D projects fall between $6000–$8,500 per minute, depending on detail, design scope, and the number of deliverables, and every project includes scripting, storyboards, styleframes, animation, sound design, and final delivery.
What are the different styles of animation?
At Early Light Media, we produce a wide range of animation styles, including:
- 2D Character Animation (information-driven)
- 2D Motion Graphics (clean, corporate, modern)
- 3D Animation (products, environments, realistic visualizations)
- Hybrid / Mixed Media (live action + animation)
- Kinetic Typography
- Whiteboard Animation
- Social Media Micro-Animations
We help you determine the best style based on your brand, audience, and goals.
How are animated videos made?
Our animation pipeline is clear, collaborative, and built around your feedback: Discovery & Scriptwriting, Storyboarding & Visual Planning, Design & Styleframes, Animation Production, Sound Design, Voiceover & Music, and Revisions + Final Delivery. This proven workflow ensures every video is intentional, visually aligned to your brand, and creatively polished.
How long does it take to make an animated video?
Most animated explainers take 6–8 weeks depending on length, number of scenes, and complexity of design. We also accommodate accelerated schedules when needed.
How long should an animated video be?
The ideal length depends on the platform and purpose: Marketing / Landing Page: 60–90 seconds, Social Media: 15–30 seconds, and Training or Education: 2–5 minutes. Shorter videos help keep viewers engaged, while longer formats work best for deeper storytelling or instruction.
Can you make an animation video with AI?
Yes, AI tools can support parts of the process, like visual exploration or concept generation. But high-quality, on-brand animation still requires skilled designers, animators, and creative direction.
How to find an animation company?
Look for a studio with a strong portfolio that aligns with your vision, clear pricing, transparent process, and dependable schedules, positive client testimonials and industry experience, a collaborative approach to concept, script, and design, and the ability to scale across 2D, 3D, motion graphics, and mixed media. Early Light Media is trusted by brands, nonprofits, and agencies nationwide for animation that elevates storytelling and delivers measurable results.
