Visual marketing is one of the most effective ways to get people interested in your brand and to make them want to buy your products or services. Video ads are the backbone of most of the ad outreach that businesses use these days and for a good reason. Video is interesting, immediate, and highly communicative in ways that text and images cannot be.
You might have run into issues with your video content planning related to who should appear in your videos. Maybe you don’t have anyone that suits the image of your company, or you yourself are not interested in showing your face to consumers directly. This is not an uncommon issue, but it can be readily resolved with an animated explainer.
If you are ready to learn some more about how animated explainer videos can tell your brand’s story, you need to read on!
What is an Animated Explainer?
Animated explainers are cartoon-like placeholders for real humans. They can inform you about the kinds of products and services that you sell, provide ad outreach, or talk to people about how to benefit from the products that they have already purchased from your company. Animated explainers are often viewed as impartial and they are not likely to offend anyone or offer up a poor first impression for your video outreach.
An animated explainer might look like a video game avatar or might be a 3D image of anything else that you think will communicate effectively in videos. Some companies even just use shapes with faces on them to communicate important information to consumers. An animated explainer can be a great placeholder for real people and can help your company to have a face that goes with its branding without needing a real person to serve in this role.
How Animated Explainer Videos Tell Your Brand’s Story
Animated explainers can be the best way to communicate with your consumers in unique ways that make a lasting impression. If you do not want to be in your videos or you do not want your brand to be associated with a specific actor or employee, an animated explainer can solve this dilemma with ease.
1. Impersonal and Friendly
Animated explainers can be created to communicate any tone or any appearance that you want to have associated with your branding. It is harder to tell human actors how to present information in some cases, and your animated explainer will be freed of these demands when they are created. If you want to have someone upbeat, friendly, and positive to tell your story, an animated explainer can be made to do just that.
Animated explainers also can be created to be entirely prejudice-free. We all have preconceived notions about certain races of people or the appearance that someone presents, and this can get in the way of communication. An animated explainer can tell your story in a friendly and helpful way without any prejudice or other issues built-in.
2. Promotional Videos
Your animated explainer can readily become the face of your company. There are many businesses that use this technique to put a face with the company brand. Geico ads using the Geico Gecko are a classic example of an animated explainer that has become the personality that is associated with a brand. Everyone knows about the Geico Gecko, and using the right animated explainer can be just as effective for your brand.
This is a really great way to use your animated explainer, and if you have created a memorable explainer, this can be the entity people associate with your brand. You will have great luck with this use of your explainer as they will appeal to most people and will not make anyone offended or annoyed. Using your animated explainer for promotional videos and ads can be very effective for a whole variety of reasons.
3. Storytelling
Consumers are increasingly motivated to associate themselves with brands that match their values. You will need to tell the story of your business for people to really connect with it and want to support it long-term. This is where your animated storyteller can deliver big results for your brand. Having a cute or friendly animated host telling you about the company brand and ethos can be much more engaging than watching a person do it live.
Animated explainers cut through prejudices and engage people in the way that cartoons did when we were kids. The animated outreach that you are using to tell the story of your business can be very effective because they are immediately intriguing to people. We have all been trained to want to pay attention to cartoons, and your animated storyteller will leverage big results in engagement with information about your company’s ethos and values.
4. Imaginative Interactions
There are so many ways that you can use an animated explainer that would not be possible when you are working with a human actor. If you have interactive training materials to communicate or you want to make an infomercial style video, you will have more luck getting people interested in an animated explainer that tells them about the products and the process that you want to communicate. Animated explainers can be as whimsical and fun as you wish, and you will be glad that you chose this format for your more informative videos that might get boring.
Imaginative delivery and a sense of fun can be a big part of the success of your animated explainer creation process. You can make your animated explainer embody any set of emotions and any appearance so that people will be invested in learning from them right away. Animated explainers are one of the best ways to communicate effectively and imaginatively with your consumers. This kind of informational outreach can be much more engaging than video that is delivered with a human host.
Animated Explainers Are Very Effective
An animated explainer is one of the most effective ways to generate engagement and interest in your goods or services. You will be able to use your animated explainer to handle many kinds of outreach, and they can even become the face of your brand!
If you need some help crafting your animated explainer, we can help! We are experts in all kinds of video creation and production, and animated explainers are well within our wheelhouse. We know how to craft the perfect imaginative and friendly animated explainer for your needs. You will have great success with us working on your side, and we can help you to create the best video, the most effective animated explainer, and the perfect storytelling opportunities.
