How Animation Fits Into Your Marketing Strategy

Staying on the cutting edge of marketing has never been more difficult. There are exciting new changes and improvements technologically that enter the market on a daily basis. It can be hard to know which things you should pursue and which items you can ignore in favor of more effective new marketing styles.

If you have noticed that animation has entered the marketing reality, you are probably wondering how you can use this new tool to promote your business or your products. This is one of the most engaging ways to make your marketing efforts look fresh and modern to any audience. And, you should make sure to leverage this tool to your advantage in your marketing efforts. Consumers are increasingly motivated by snippets of information that grab their attention and animation can be the perfect way to leverage this inclination to your benefit.

If you are ready to learn more about the ways that animation fits into your marketing strategy, you need to read on for more information!

Ways to Use Animation in Your Marketing Strategy

Animation is becoming an increasingly common marketing tool. Companies of all kinds use animations to describe their products, to teach about their services, or to deliver ad content that grabs the attention of potential customers. Video is becoming such a normal part of daily life that most consumers are unwilling to read text and will be more attracted to any kind of online outreach that is delivered through a video medium.

No business can afford to skip out on the process of using animation for their business these days. You might not need to use every single kind of animation that is out there, but you should take advantage of the animation tools that will deliver the biggest results for your unique business type. You might need to spend a little bit of money to get animations made for your business but they will pay you back in a big way as soon as you start using them.

1. Animated Brand Films 

Do you want to tell a story but want to do it in an imaginative way? Payactiv is a fintech company based in California who wanted to make a major splash with a film about workers who live paycheck to paycheck, one of the problems they solve. They wanted to take a moonshot with an extremely creative film that makes the viewer feel something emotionally. Here’s our award-winning film “We heard you” which now has more than 2 million views on Youtube.

2. Animated Product Videos

Animation can be applied as video to your website or your ads explaining what a product does or showing it in action. This is an easy way to make the information that you need consumers to absorb about your product immediately available. This is also a great way to make sure that everyone can understand what your product stands for, no matter what kind of device they are looking at your ads or website on.

Animation will grab a consumer’s eye and they will be much more likely to watch a fun animated video for a few minutes than to read a large block of text. Animation is also much less likely to rub anyone the wrong way like a video of an inauthentic salesperson trying to convince them to buy something. Animated product videos are friend, fun, and have unlimited possibilities.

3. Animated Logos for Unique Marketing Tools

If you have an interesting and memorable logo for your brand, this can be turned into a catchy and engaging animation with ease. Adding some movement to the logo that you have on your site can make sure that your website, ads, and blogs are immediately noticed over competitors. A simple animation can go a long way toward grabbing the attention of people browsing online for items and services.

While you might not have the skills to animate your own logo as a business owner, marketing companies or graphic designers can easily create something like this for your needs. This is one of the best ways to make your logo memorable and to offer your different forms of brand outreach a little touch of something special that will make you stand out from the crowd.

4. GIFS

GIFs are not a new technology but they offer a new benefit in the marketing reality these days that was not tapped into before. GIFs can offer some interest that grabs the eye in blog articles, ads, and more. You can make custom GIFs for your brand with the help of a design expert and they can offer clues about what your product does or they can simply be exciting and fun attention grabbers when someone is scrolling through your site.

Being able to use GIFs that are customized to suit your brand can help encourage branding associations and help you to highlight important items on your site or in your advertising efforts. GIFs also offer the benefit of being easily shared in email communication, in ads, and also on landing pages on websites. This means that people online can actually borrow your GIF to show to other people. This can lead to branding efforts through word of mouth that does not require you to put in any work at all!

5. Use an Animated Explainer to Market Your Brand

This is a new way to use animation for businesses and it can be very effective. When you have a product or service that requires demonstration to really sell it to consumers, having an animated explainer do the work for you can leverage big results. People are much more likely to want to watch an animation tell them about your product than someone who feels like a cheesy salesperson and you can easily communicate key points in animations that will stick with consumers.

Animations can also be used to help convey FAQ information or troubleshooting to your consumers. This can be really helpful when you are marketing things like technology services or complex machines of some kind. Animated explainers are comfortable to all kinds of audiences and are less likely to be associated with stereotypes or other limitations of any kind. This is one of the best ways to make sure that your consumers feel engaged and connected with your brand even if they are not sure at first what it can do for them.

Animation is a Very Beneficial Marketing Tool.

No matter what kind of business you own, you will want to apply animation to your outreach efforts in ads and on your website. Using animation the right way can make sure that your marketing efforts do not feel stale or out of touch and they can provide that bit of unique interest that will make people want to work with your brand.  Animation can be customized to fit your branding needs with ease these days and you can select the way that you want your animation to appear so that it stands out from the crowd.

Animation is a great way to grab the attention of consumers and it can help you to define your branding presence in a variety of ways. When you invest the effort to craft custom animation in the form of explainers or logo updates and GIFs, you can secure that added few moments of attention that everyone is trying to get from consumers these days. No one wants to get lost in the crowd and animation will help make sure that your business never loses its sparkle as it attracts in new customers with clever ads and unique content.

Work with us at Early Light Media for all of your animation production needs! We can deliver quality work that will help you stand out from the crowd with ease! Get a free quote now for your next project!