Video marketing should be a major part of your marketing plan for your business in 2022. Video marketing is one of the key ways that many businesses do outreach to their consumers. This is one of the fastest ways to stand out from the crowd and well-executed videos can make it easy to convince consumers to buy your products or invest in your services.
Getting the right video marketing ideas for your business needs is simple when you have a guide to work with. You will find that video marketing does not have to be mysterious if you have the right tools to work with to get your content created correctly the first time. Most businesses have their own unique and special video styles that perform best and you will be able to use this guide to help you to find the right blend of video marketing content ideas for your unique needs.
If you are ready to find out what the top video marketing ideas are for 2022, then keep reading!
Top Video Marketing Ideas for 2022
1. Interactive Videos are a Growing Trend
These are the newest trends in video outreach for brands in 2022. Interactive videos allow viewers to interact with links and content that is shared during the video and they can also offer live links that will drive traffic to pages that you want people to access. You can set up these videos with ease these days. They can offer the chance for watchers of the video to participate in polls, answer questions, or even interact with unique elements of the video. You can also use these kinds of videos to drive people to your website or to landing pages for them to make purchases or learn more about your brand.
Interactive videos are a great way to offer up an engaging and personal experience. This is not as easy to give to consumers with informative videos or advertising-style videos. Interactive videos will become more and more the norm in the coming years.
2. TikTok Type Videos
Snippets of videos that offer information in a fun and engaging way are increasingly common these days for marketing use. TikTok is a perfect example of a platform that offers up snippets of useful information in a fun or even silly way. This app has been downloaded more than 3 billion times in 2020 alone! This can help people to get an idea of the spirit of your brand as well as the products and services that you offer.
TikTok is increasingly popular and there are many other platforms like this that are growing quickly. These platforms are not technically meant to be used for advertising but they are perfect for your brand engagement needs. These videos can also offer you the chance to show the function of your items in short little video segments that will catch people’s attention.
3. Storytelling-Based Video are Engaging Marketing Tools
People are automatically engaged with stories. Offering people a story that continues from one information video to another will keep people engaged with your brand and coming back for more. This is a great way to show what your brand is all about without making all of your outreach specifically about sales.
Being able to do outreach to your consumers that tells all about your brand without seeming like a pushy ad is a big help. Consumers appreciate being talked to about your brand without being forced to watch endless hard sell videos begging them to buy or invest in your company. This is becoming an increasingly common method of reaching out to clients. And in 2022, you’ll want to work this video style into your marketing plans.
4. Long-Format Videos
Longer videos are increasingly popular with marketing managers and marketing teams. You can show a lot about your brand in these videos. Your consumers will become friends with you and your brand rather than interacting with you briefly just to buy something. Longer videos will let you inform consumers, tell them about your brand, and help share ideas and benefits with them.
If you are worried about making this kind of video, you can always easily hire the talents of a video production expert. Spending a little money on this kind of video can be well worth it when you see the benefits that are available from having created this kind of outreach. These videos generate engagement quite readily and they can rank higher than competitor videos when they are used for part of your site’s optimization.
5. Educational Video Ideas for Marketing
Consumers appreciate brands that invest in them. If you are willing to take the time to show consumers value, they will be more likely to invest in your brand. Working with your consumers to teach them about your industry and help them to be educated consumers is a great way to invest in them so they will invest in you. You can also show a lot about your brand ethos and values through these videos.
Consumers who feel engaged in a brand will be more likely to consistently buy from that brand. Tutorials and educational videos can help consumers to feel connected with your products and services with ease. Educational videos take a little time to put together but they will deliver big results for your brand long into the future.
6. Live Story Videos to Market Your Brand
Being willing to put yourself out there and generate live content is a great way to engage with people who might want to invest in your brand. Live videos are genuine and immediate and feel just like interacting with consumers directly. This is the best way to replace the vibes from face-to-face contact. Currently, brands struggle to offer this connection to consumers these days now that brick-and-mortar stores are less common.
Live videos can be made about any topic at all. Film anything from unboxing new items that have come into your store, to offering a quick off-the-cuff tutorial. Showcase your own personality as well as the personalities of your staff. Give them a peek at the workflow that guides your efforts to craft lasting bonds with consumers who might not have met your brand yet.
7. Vlogging to Connect Consumers With Your Brand
While this is a bigger commitment than some brands want to make, you might consider vlogging as part of the video marketing outreach that you do in 2022. You can show so much with a vlog. Your outreach in this format will connect with consumers on a deeper level than simple ad videos or informative and flat videos without that personal touch. If you are designing something new, bring your consumers along on the journey of crafting this item.
There are many ways to provide vlogging outreach to your potential consumers. You can take advantage of any of them that suit your goals for your business marketing plan. Maybe you do not feel comfortable in front of the camera. Pick a team member who loves to chat about things like this and let them take care of this task for you. Having a face connected with your brand and taking your consumers on a journey with you can help them immediately see the value of your products and services.
| Video Type | Time Involved | Benefits |
|---|---|---|
| Interactive Videos | Production and live engagement during video |
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| TikTok Style Videos | Easy to make and post-very short turnaround |
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| Storytelling Video | Production and script generation requires a higher level of video skill |
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| Long-Format Videos | Can require some planning and might need a team to help execute |
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| Educational Videos | Not as hard to produce and can be segmented into video series |
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| Live Stories | Immediate and without much planning |
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| Vlogging | Requires lots of video editing skills and can take a lot of hours to create |
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Video Marketing Ideas to Grow Your Brand in the Future
There is no projection for marketing in 2022 and beyond that does not indicate that video outreach will become the most important way to connect with consumers. Brands that are not getting on board with the video outreach agenda will slip behind and be much less visible than their competitors in 2022. You will need to be sure that you are not missing out on one of the most effective ways to market your products and services. Making videos or creating live content for your consumers to see and interact with can be a powerful tool.
Taking the time to create quality videos related to your brand and your products and services is well worth it. You will get the engagement with your brand that you need when you leverage video marketing properly. And you will see big results from using this marketing tool.
FAQ
What is the Future of Video Marketing?
The future of video marketing is pointed at video advertising becoming most of the means by which brands generate outreach for their products. Consumers appreciate immediate and informative outreach. They are not going to have the patience to hunt down information about a brand in 2022. You need to offer the means for new consumers to discover your brand without asking them to work hard to find out who you are and what you stand for.
How do I Make the Best Video Marketing Videos?
You will need to make sure that you have a posting schedule in mind and that you stick to it. Also, make sure that you use tutorial-style videos as well as more general kinds of outreach. Make your branding clear and readily displayed throughout the videos. Make sure that your consumers can tell who you are and what you care about. And reach out to a video production company you trust. We (and others) exist to help you with video.
Is Video the Future of SEO?
Yes, there is an indication that video and SEO will be increasingly bonded in 2022. SEO is easier to manage with video outreach. You will find that even just offering video links for your brand’s pages and the site can offer you added visibility on Google and in other search engines. Video is the future of connecting with consumers but it is also going to be directly related to SEO in the next few years.
Is Video Marketing Easy?
Video marketing is simple if you have the right tools and the right plan in place. Make sure that you work with a team of experts if you need some help with your videos. Poorly crafted videos are just as big a turn-off to consumers as spammy blog writing or pushy advertising outreach.
Bringing Your Video Marketing Vision to Life
We would love to work with you to bring your dreams for your brand to life through video. Our team is here to collaborate with you in making your video marketing strategy a success. Receive your quote here to get started!
About Brianna York:
Brianna is a self-published author with a passion for sharing her knowledge and expertise on a variety of topics with people who are looking to find the perfect products and services for their needs. She loves making sure that the right kind of informative content is available to people looking for quality products of all kinds. She is an avid horseback rider and reader when she is not writing.
