How Human Stories Cut Through AI Noise in Marketing
By ELM Team In an era saturated with AI-generated glitz and viral “cheapfakes,” human-made content is undergoing a kind of renaissance—not driven by novelty, but by trust, connection, and authenticity. For marketers and advertisers, this shift carries...
Why Every Case Study Needs a 3-Part Video Stack (and How to Build One)
By ELM Team In today’s digital landscape, attention is the scarcest resource. Even in B2B, decision-makers aren’t reading every email or sitting through long presentations. They’re scrolling. Skimming. Deciding in seconds whether to stick around—or swipe. Short-form...
12 Tips For What To Wear On Camera
What you wear to an on camera interview is a crucial part of your first impression. When dressing for the camera, it’s important to keep a few key tips in mind to prepare for success. As a video production company in Baltimore, Early Light Media has conducted...
The Power of Public Relations: Shaping Perceptions and Building Relationships
Public Relations (PR) often sits behind the scenes of many successful brands and organizations, quietly steering the narrative and building relationships. But what exactly is PR, and why is it so crucial in today’s fast-paced world? Understanding Public Relations At...













